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UZAIR ALI

Logo Design

All Star Sporting Goods

A logo design project for All Star Sporting Goods, developed to create a recognizable and adaptable identity for a sporting-goods brand.

PROJECT OVERVIEW

Creating an Adaptable Sporting Goods Identity

The All Star Sporting Goods logo was developed as a flexible brand identity that can work across different applications and media. The supplied project materials demonstrate the logo in color and black-and-white variations, along with stationery and other brand applications.

Project Type

Logo Design

Brand

All Star Sporting Goods

Deliverables

Final Logo

Logo Variations

Business Card

Letterhead

Envelope

Design Focus

Logo Recognition

Adaptability

Color

Application

TOOLS & SKILLS

Tools & Skills

The project combines website design, visual communication, layout, and front-end implementation across a multi-page digital experience.

Logo Design
Brand Identity
Logo Development
Color Selection
Logo Usage
Brand Applications
Print Design
Visual Communication
LOGO DEVELOPMENT

From Logo Concepts to Final Identity

The supplied development materials document the evolution of the All Star Sporting Goods
logo, including draft concepts and the final logo direction.
FINAL LOGO

Final All Star Sporting Goods Logo

The final All Star Sporting Goods logo represents the completed identity developed from the supplied logo exploration and development materials.

COLOR SYSTEM

All Star Color Palette

The supplied color palette exploration documents the color options developed for the All Star Sporting Goods identity, including CMYK and RGB specifications and black-and-white logo variations.

Color Palette

41C 66M 0Y 0K
RGB 86 / 100 / 173
85C 50M 0Y 0K
RGB 28 / 117 / 188
75C 68M 67Y 90K
RGB 0 / 0 / 0
0C 0M 0Y 0K
RGB 255 / 255 / 255
0C 75M 100Y 0K
RGB 242 / 101 / 34
100C 90M 0Y 0K
RGB 33 / 64 / 154
LOGO USAGE

Logo Usage

Logo application requires sufficient contrast between the logo and its background so that the mark remains visible,
distinguishable, and effective across different materials.
01 ─────

Appropriate Use

Choose logo and background colors that provide enough contrast for the logo to remain clearly visible and distinguishable.

02 ─────

Inappropriate Use

Avoid using logo colors that are too similar to the background, as the logo can blend into the material and lose important visual detail.

Logo Usage Reference

Brand Applications

Brand Applications

The final All Star Sporting Goods identity was applied across business stationery to demonstrate how the logo and
visual system translate into practical brand materials.
LOGO VARIATIONS

Logo Variations

The All Star Sporting Goods identity includes color and black-and-white
logo variations for different visual applications.

PRIMARY

BLACK

FINAL LOGO GALLERY

Final Logo Gallery

A collection of the final All Star Sporting Goods identity and its supplied brand applications.

EXPLORE MORE WORK